Encrucijada, Sin salud no hay nada.
Acerca de "Encrucijada: Sin salud no hay nada"
AWARDS
CANNES LIONS.
57th International Advertising Festival 2010
More info:
http://www.canneslions.com/work/pr/entry.cfm?entryid=7488&award=101
----------------------------------------------------------------------------
GOLD LEAF AWARDS 2009 .
GOLD - COLORADO NON-PROFIT PROJECT OF THE YEAR
GOLD - COMMUNITY RELATIONS: DIVERSITY/HEALTH DISPARITY PROGRAMS
-----------------------------------------------------------------------------
COLORADO BROADCASTERS ASSOCIATION
AWARD OF EXCELLENCE 2009.
GOLD - BEST COMMUNITY SERVICE CAMPAIGN OF THE YEAR
----------------------------------------------------------------------------
[ Dirección del proyecto: Anne Smith ] [ Productor ejecutivo / Director general / Idea: Jesús Fuentes ]
[ Productor ejecutivo asociado / Director creativo: Roberto Manzanillo ] [ Dirección: Alma Delfina ]
[ Productor ejecutivo asociado: Gabriel Muñoz ] [ Guión y Edición Literaria: Eva María Manzanillo / Juan Alonso ]
[ Dirección de producción: Michael Smith ] [ Coordinadora de Contenido: Cristina Bejarano ]
[ Música original: Luis Paoletti / Rubén Peralta / Mónica Díaz ] [ Artista: IVONNE ]
[ Gráficas en Movimiento / WEB: ALKIMIA LAB / Erika Aguilar ] [ Asistencia de producción: Francisco Rivera ]
Escucha el tema de la Telenovela
Interpretado por IVONNE
Los fondos de esta serie fueron otorgados por THE COLORADO HEALTH FOUNDATION.
DENVER — It has all the hallmarks of the beloved telenovela: Heart-wrenching dialogue. Doors slamming amid tears. Over-the-top theatrics.
But the titillating story lines are laced with medical advice. An expecting but bickering couple is encouraged to seek prenatal care. The uncle of a boy injured in a car wreck caused by a drunk teenager learns about state-funded health insurance. A character who doesn't like her figure gets some advice from a health care adviser: Stop eating so many tamales.
The telenovela was created by Colorado officials to spread important health messages to Latinos, taking themes that normally would be the realm of public service announcements and packaging them in a format that is hugely popular in Latin America.
"It's a soap opera. So it's got the teenager who has some substance abuse issues. We have a family who is undocumented, and we talk about what their options are. We're seeing these characters develop. It's not a boring public service announcement," said Joanne Lindsay, a spokeswoman with the Colorado Department of Health Care Policy and Financing, which administers health care programs for low-income families.
