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Soap opera gets Latinos in tune with health care

Última actualización el Martes 15 de Septiembre de 2009 18:24 Escrito por Redaccion Martes 15 de Septiembre de 2009 18:21
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DENVER — It has all the hallmarks of the beloved telenovela: Heart-wrenching dialogue. Doors slamming amid tears. Over-the-top theatrics.

But the titillating story lines are laced with medical advice. An expecting but bickering couple is encouraged to seek prenatal care. The uncle of a boy injured in a car wreck caused by a drunk teenager learns about state-funded health insurance. A character who doesn't like her figure gets some advice from a health care adviser: Stop eating so many tamales.

The telenovela was created by Colorado officials to spread important health messages to Latinos, taking themes that normally would be the realm of public service announcements and packaging them in a format that is hugely popular in Latin America.

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